Junior Sales Reps: 10 Proven Strategies to Close More Sales Calls

Kristopher Keyes
6 min readMay 15
Photo by Brett Jordan on Unsplash

Let’s not use a boring intro by saying, “Closing a sales call is a critical component of the sales process. It’s the point at which you turn a prospect into a customer.” No kidding, right?

Serving Solutions to the Prospect’s Pain

As a Junior Sales Rep, you already know that closing a sale can be challenging. It requires the right balance of confidence, listening skills, and persuasion. You can do this with practice (repetition) and good notetaking (data analysis).

This article shares 10 proven strategies for closing sales calls that will have you serving solutions to prospects to increase your chances of success. Pay close attention to the examples illustrating these strategies in action.

Let’s begin…

#1 Build Rapport

Establishing a connection with the prospect is crucial for closing the sale. Building rapport “breaks the ice” to warm things up. It creates a sense of trust between you and them.

Start by asking open-ended questions, sharing relevant personal experiences, and showing genuine interest in their needs.

Example: Mike, a sales rep for a software company, used this strategy to build rapport with a prospect who was hesitant about their product. By asking about the prospect’s business and sharing some of his background, Mike was able to understand their needs and ease the prospect into the call.

#2 Identify the Prospect’s Pain Points

One of the most important things you can do during a sales call is to identify the prospect’s pain points. These are the problems they are experiencing that your product or service can solve.

By understanding their pain points, you can tailor your pitch to address their specific needs and demonstrate the value of your solution.

Example: Jane, a sales rep for a marketing agency, used this strategy to close a sale with a prospect who was struggling to generate leads.
By asking questions about the prospect’s current marketing strategy, Jane was able to identify their pain points and offer a customized solution.

Kristopher Keyes

I write to be free and share to help others. Enjoying the journey one day at a time. Need some writing done?